New Menu Brings Early Morning Lines for ‘Free Choolaah for a Year’

Giveaway The first 100 guests in line will receive Free Choolaah for a Year as Choolaah unveils its biggest menu refresh yet.

King of Prussia, PA – May 2026– Choolaah Indian BBQ is bringing a flavor-packed new menu to King of Prussia on Wednesday, May 20, introducing the all-new Build Your Own Bowl, the long-awaited Butter Masala, vibrant new garnishes and sauces, and more ways than ever for guests to customize their perfect meal.

“This is a Choolaah evolution,” says Simran Sethi, Chief Product Officer. “It’s about listening to our guests and serving what they love – delicious, approachable Indian food that is crazy craveable.”

FIRST 100: Free Choolaah for a Year
To celebrate the launch, Choolaah is bringing their ‘Free Choolaah for a Year’ giveaway to King of Prussia for the first time.
The first 100 guests (ages 18+) to place an in-store order will receive Free Choolaah for a Year, awarded as 12 golden tickets redeemable throughout 2026.

• Date: Wednesday, May 20
• Line Starts: 8:00 AM | Doors open: 10:45 AM
• Location: Choolaah Indian BBQ | King of Prussia Town Center | 155 Main Street, King of
  Prussia, PA

Guests are encouraged to dress for the weather and come prepared for an outdoor wait – the first 100 spots are worth it.

A Flavor-First Refresh Inspired by Tradition
At the center of the launch is the new Build Your Own Bowl, designed for maximum customization and layered flavor in every bite. Guests can now mix and match with up to two
proteins and masalas, plus their choice of signature sauce drizzled right on top.

Rooted in the authentic Indian tradition of thali, meals are meant to be complete, balanced and bursting with variety. Five fresh additions take every bowl to the next level – ribbon romaine, fire roasted corn, pickled onions, diced red onions and purple cabbage cucumber slaw. Together they add cool crunch, freshness, and texture – and guests can dial up the heat with fresh serrano peppers or signature hot sauces.

Butter Masala, Finally Here
After nearly a decade of guest requests, Choolaah delivers its boldest masala yet. It’s rich, velvety and worth the wait. Butter Chicken, Butter Paneer, Butter anything-you-want.

Made for Real Life
Customized bowls start at $10.99, making it easy to eat well without compromise – whether you’re grabbing a quick lunch or feeding the whole family.

For longtime fans and first timers alike, now is the time to taste the YUM! Order ahead on the Choolaah app, dine in or have it delivered right to your door – flavor has never been so convenient.

Follow @ChoolaahYUM on Instagram to keep up with the latest on all things Choolaah!
Brand Media Contact:
LeeAnna Flannery | Choolaah Indian BBQ
LFlannery@eatwholesome.com | 860.595.7608