Now Open: Vuori

Vuori is the Finnish word for “mountain” and alludes to embracing and overcoming challenges.

At least that was Joe Kudla’s idea when choosing a name for the contemporary athletic-wear brand, which started in 2015. Beginning with a focus on stylish men’s yoga shorts and surfware, the brand quickly branched out to athletic and athleisure wear for both men and woman that is inspired by the active lifestyle of the California coastline–an integration of fitness, surf, sport and art. Now, Vuori has over 40 stores throughout the US, including one of its newest in King of Prussia.

Make function meet fashion today at King of Prussia Mall, on level 2 of The Plaza across from Zara.

vuoriclothing.com