Now Open: amp

Your fitness game just got a software update.

amp is now open at King of Prussia Mall, introducing a new approach to strength training that blends fitness, technology and personalization into one immersive experience.

Founded with the goal of transforming how people train and recover, amp combines AI-powered technology with adaptive resistance to create workouts tailored to each user’s abilities and goals. The company is reimagining the traditional fitness experience, helping users build strength through data-driven insights and personalized programming. While many wellness brands focus on at-home engagement, amp is creating physical spaces where consumers can explore, test and interact with the technology firsthand.

The King of Prussia location serves as amp’s flagship retail experience and the first stop in the company’s planned national expansion. Designed to be more than a showroom, the space gives visitors the opportunity to experience the technology up close, learn about personalized strength training and discover how innovation is shaping the future of wellness.

You’ll find amp next to Coach near the Neiman Marcus wing in the Plaza. Whether you’re a seasoned athlete or just beginning your fitness journey, it’s a fascinating glimpse into the next generation of strength training.