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VF Casino Resort Leads PA in Table Game Revenue Growth

June 17, 2016

Source: Philadelphia Business Journal Kenneth Hilario

One local casino led the region and the state in terms of table game revenue growth last month, marking the first time it’s achieved that feat, which officials are attributing to a confluence of non-gaming amenities that have taken place over the last year.

Gross table revenue for Pennsylvania’s 12 casinos totaled more than $71.3 million last month, a 6.9 percent increase year over year, according to a report by the Pennsylvania Gaming Control Board, resulting in tax revenue of nearly $10.2 million.

All four of the Philadelphia region’s casinos — Parx, SugarHouse, Harrah’s Philadelphia and Valley Forge Casino Resort — saw year-over-year growth last month. Valley Forge led not only in the the region, but the state as a whole, in terms of greatest increase.

  • Valley Forge — 32.18-percent increase
  • Harrah’s — 17.28-percent increase
  • SugarHouse — 15.55-percent increase
  • Parx — 11.79-percent increase

This marks the first time Valley Forge has led the state in terms of gross table revenue, according to casino officials.

“We had an increase in entertainment and the launch of several new amenities,” said Jennifer Galle, chief marketing officer. “Table game players seek out and respond well to experiential offerings like these. We are excited to lead the state for the first time this year.”

The casino attributes the achievement to a number of things, including the Memorial Day weekend summer preview of its Valley Beach Poolside Club; a Daughtry concert, one of its largest ever; Glen Macnow’s Food Truck Frenzy year; Phil Vasar at Valley Forge Music Fair; the grand opening of Chef Luke Palladino’s Fianco; and more.

Palladino also opened LP Steak, his first restaurant in the casino. A strong Mother’s Day performance — which included LP Steak for the first time this year — also contributed to the table game revenue increase, according to the casino.

Combined gross revenue — slot machines and table games — was about $280 million, an increase of less than 1 percent year over year.

Three casinos — Parx, SugarHouse and Valley Forge — saw increases in combined gross revenue. Harrah’s saw a 3 percent decrease.