Now Open: 610 SOCIAL Bar + Lounge

Where the drinks are cold, the beats are hot and bedtime is negotiable.

King of Prussia just got a lively new destination for nightlife and late-night drinks: 610 SOCIAL Bar + Lounge. Officially unveiled during its grand opening weekend on June 20 and 21, the reimagined space, formerly the bar, lounge and patio area of Paladar Latin Kitchen & Rum Bar, boasts a new identity, refreshed programming, upgraded amenities and later hours.

Created by GuestCounts Hospitality (the team behind Cuba Libre Restaurant & Rum Bar), 610 SOCIAL was designed to address the local demand for a high-energy, stylish hangout that stays open past 10 PM. The newly branded space includes a sleek sound system, additional TVs, a second entrance and an eye-catching feature wall perfect for photos.

Happy hour runs Monday through Friday from 4 to 6:30 PM, and now extends with late-night happy hours Sunday through Thursday from 8:30 to 10 PM. On weekends, the energy picks up with local DJs playing Top 40 and Latin hits from the ’80s to today on Fridays and Saturdays from 8:30 PM to 1 AM. A late-night menu is available through midnight, with $10 food and drink specials and a 15-minute $5 margarita flash sale before midnight.

GuestCounts Hospitality acquired Paladar in March and brings decades of Philadelphia nightlife experience to the refreshed concept. Their goal is to offer a more intimate, social setting for guests looking for great music, food and drinks in a modern atmosphere.

250 Main Street in the King of Prussia Town Center

paladarlatinkitchen.com/610-social.