Hot Summer, High Demand: King of Prussia Draws Distant Visitors

In 2024, King of Prussia welcomed an estimated 1.4M visitors from over 100 miles away, signaling a full return to pre-pandemic tourism levels at more than double the number of visitors seen in 2020.

Summer Brings Peak Travel
Summer remains the busiest season, with July alone drawing 322K long-distance visitors, the highest monthly total of 2024. This trend highlights King of Prussia’s continued appeal and the broader increase in travel.

Where Visitors Are Coming From
According to Placer.ai data, King of Prussia drew long-distance travelers from across the country. The top three Designated Market Areas (DMAs) of origin in 2024 were:
• Washington, DC – 11%
• Pittsburgh, PA – 8%
• New York, NY – 6%

Accommodations Support the Surge
With 17 hotels and 2,712 rooms, King of Prussia is well equipped to meet growing visitor demand. Hotel occupancy began rising in March and remained strong through November. According to CoStar data, the 12-month average occupancy rate in 2024 was 58.4%.

Hotel performance peaked in May, with an Average Daily Rate (ADR) of $147 and Revenue per Available Room (RevPAR) of $94. These metrics reflect strong summer tourism demand and a growing appetite for overnight stays.