How a 55+ rental complex in King of Prussia is attracting tenants

Source, Philadelphia Business Journal, Alison Burdon

The King of Prussia Town Center is offering more than a dining destination. The development is also offering “a new concept in 55+ living” that aims to draw renters with is unique location and experiential amenities.

Canvas Valley Forge, located at 101 Bryce Lane in King of Prussia, offers some unusual perks, including “complimentary rides from transportation service Lyft, at-home veterinary care for pets, King of Prussia Mall shopping perks and even packing-up-and-moving assistance,” according to Main Line Media News.

The complex’s website also boasts a demo kitchen that will hold culinary classes, a maker’s space – where you can test out whatever “your passions might be” without worrying about any mess, and a “canvas room,” or a programmable space. These amenities are in addition to many features more closely linked with other senior living developments – like a fitness center and a salon.

If Canvas Valley Forge’s amenities aren’t enough to get tenants to sign a lease, the apartment project is also giving potential renters a chance to sample what it’s like living there with a “two-night test drive,” Main Line Media News said.

“Our two-night test drive is an innovative concept, but one that we’ve found is important as potential tenants look to make a lifestyle change and sell their longtime family home,” Sikora noted. “Our test drive allows them to get a feel for what life is like at Canvas Valley Forge and the surrounding King of Prussia Town Center prior to signing a lease.”
The Town Center is part of the 122-acre development, the Village at Valley Forge. The 232 unit Canvas Valley Forge is a small part of the anticipated residential component the Village will soon boast. It is expected to eventually have more than 2,000 residential units.