Press Release

Apr
03

Resurgence of King of Prussia business park leads to new name: Moore Park KOP

April 3, 2018

King of Prussia, PA (April 3, 2018) – Located in the heart of more than $1B in economic development projects, there’s a new energy in King of Prussia’s business park – and now, there’s a new name and identity that matches this evolving, live/work/play neighborhood: Moore Park KOP.

While the name is rooted in history – referencing the Moore-Irwin House, a historic property in the center of the business park that served as quarters for General Muhlenberg during the 1777-78 encampment at Valley Forge National Historical Park – today the vibe in Moore Park KOP is decidedly progressive.

Spearheaded by King of Prussia District (KOP-BID) and guided by KOP-BID’s marketing firm, AgileCat, a committee consisting of the business park’s current commercial and industrial property owners, tenants, employees and civic leaders was formed in 2016 to create a new identity for the neighborhood. Moore Park KOP, and its new tagline, Aspire & Achieve, reflects the magnetic atmosphere of the neighborhood where businesses grow and residents thrive thanks to incredible access, amenities and opportunities.

Moore Park KOP is currently home to 20,000 employees, 63,000+ SF of corporate meeting and event space, five hotels, the Valley Forge Casino Resort and 3.6M+ SF of commercial and industrial space, and a number of notable companies including GeoBlue, Radial, Arkema, CSL Behring, First Quality Concepts and more – making it an economic powerhouse for the suburban Philadelphia region.

“The transformation of the old King of Prussia business park is critical to ensure that King of Prussia is a premier location to conduct business,” said Greg Philips, Chair of the Upper Merion Board of Supervisors. “Due to a terrific mix of development and redevelopment projects, King of Prussia has become a vibrant locale for people to live and work. Providing the business park with a new name and brand is an important step in keeping Upper Merion competitive and poised for growth.”

The revitalization began in September 2014 when Upper Merion Township (UMT), with assistance from KOP-BID, officially rezoned the area as a mixed-use district. The mixed-use district allows for multi-family residential development and service retail for the first time since the creation of the business park in the late 1950s/early 1960s. The new zoning has already paved the way for two new residential projects and has opened redevelopment opportunities for a number of other underutilized properties. The projects currently underway in Moore Park KOP include:

  • First Avenue Road Diet: Motorists, cyclists and pedestrians will soon enjoy a safer experience in Moore Park KOP. This spring, Upper Merion Township, King of Prussia District and PennDOT are implementing the First Avenue Road Diet that will reduce travel lanes to one in each direction and add a center turning lane, bicycle lanes on both sides of the street and a signalized, accessible crosswalk midway between American Avenue and Moore Road. This roadway configuration, successfully utilized by communities around the country, will create a more pedestrian-friendly experience in Moore Park KOP, and encourage multi-modal transportation.
  • Park Square: Located at 751 Vandenberg Road, Park Square features 320 luxury apartments in four buildings surrounded by a beautifully designed courtyard. The $60M project will begin leasing this spring.
  • Skye 750: Currently under construction, this five-story building will sit on roughly 5.2 acres at 750 Moore Road, and will feature 248 one- and two-bedroom apartments with incredible amenities and community space.
  • GeoBlue: Developed by Brandywine Realty Trust for GeoBlue’s corporate headquarters, the 110,000 SF build-to-suit was the first commercial office building constructed in King of Prussia in more than 10 years.
  • The American College of Financial Services: Moving from Bryn Mawr, The American College of Financial Services (ACFS) purchased the 156,000 SF building at 630 Allendale Road. Following a significant renovation, ACFS will occupy the building in 2019.
  • Valley Forge Casino Resort: Las Vegas-based casino operator Boyd Gaming announced in December of 2017 that they will acquire the Valley Forge Casino Resort for $280.5M. This is Boyd’s first entre into PA in its 40-year history. The deal is expected to close Q3 2018. The acquisition will likely lead to significant investment in the property.
  • King of Prussia Rail: Possibly the most transformational project in Moore Park KOP and King of Prussia, the proposed extension of SEPTA’s existing Norristown High Speed Line will connect the region’s three largest employment centers – Center City, University City and King of Prussia – and will include 2 station stops in Moore Park KOP.
  • First Avenue Linear Park: The Linear Park is a unique collaboration between KOP-BID, UMT and 21 property owners along First Avenue. In May 2017, KOP-BID opened the Demonstration Project, a 450-section of the park designed to give the public a preview of the multi-use path, with phase 1 expected to be complete in 2019. A portion of the funding is provided by PennDOT.
  • Valley Forge Interchange Slip Ramp Proposal: KOP-BID and Montgomery County are leading an advocacy effort to install a slip ramp at the Valley Forge interchange that would enable westbound Turnpike motorists to exit the highway and enter directly into Moore Park KOP.

King of Prussia District will unveil mooreparkkop.com later this week and will use the new site to keep Moore Park KOP employees, residents and visitors apprised of projects, events and news happening in the neighborhood

ABOUT KING OF PRUSSIA DISTRICT

King of Prussia District (KOP-BID) is a 501(c)(3) not-for-profit, special services organization. KOP-BID engages public and private partners to collaboratively improve the economic environment in King of Prussia by making it more vibrant, attractive and prosperous.

 

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