Source, Philadelphia Business Journal, Kenneth Hilario
California fast-casual company Vitality Bowls will open this year at the King of Prussia Town Center. I spoke with Meetul Patel, the local owner expanding the company in Greater Philadelphia, who already has another location in the works.
What attracted you to open the first Pennsylvania restaurant in the Philadelphia region?
When previously vacationing in Miami, I came across their Vitality Bowls location and decided to try it. The menu items were great, and I had always wanted to own a healthy dining concept. After learning more about the company, I decided it was the perfect concept to bring to King of Prussia because there was nothing else quite like it around.
What are your expansion plans?
I’m planning to grow the brand further in the Pennsylvania market, and I plan to open more locations in the Philadelphia and Harrisburg markets. In addition to my King of Prussia location, I also have a signed agreement to open a location in Mechanicsburg. That location will be opening in late summer of this year.
How is Philadelphia’s food scene perceived outside of the region?
Philadelphia’s current food scene lacks variety. There really aren’t any new food concepts. By opening a Vitality Bowls location, I’m aiming to bring both a new food concept and a healthy food option to the community.
Why is Philadelphia a good fit for Vitality Bowls?
King of Prussia is a great community that I’m proud to be part of, and the King of Prussia Town Center is a happening place right now.
The proximity of the new location to local corporate offices, schools, hospitals and residential areas will make it a convenient place for locals to visit, and the demographics of the community align well with the brand.