Live Life Nice to ‘pop up’ at two area malls this weekend

December 6, 2018

Source, Philadelphia Business Journal, John George

Live Life Nice, a Philadelphia 76ers Innovation Lab company, will launch new styles of its “Nice” apparel at pop-up shops at the King of Prussia and Cherry Hill malls this weekend.

The company’s new products includes scripted hoodies, long-sleeve T-shirts and a Live Life Nice beanie available at Kicks USA. The items will be available at pop-up shops at KicksUSA locations in both malls.

Life Life Nice founder Christian Crosby, the Sixers in-arena host, has also set a new goal of having people engage in 100,000 “acts of nice” this month in an initiative corresponding with his appearance on the upcoming Whistle Sports YouTube series called “Random Acts of Niceness.”

Crosby started his cause-driven digital media and apparel company — at the innovation lab the Sixers created in Camden to nurture technology startups —to inspire and motivate people to “be nice and do nice.” In association with KicksUSA, Live Life Nice inspired more than 1,000 “acts of nice,” via a social media challenge over 30 days this fall.

“I am ecstatic to launch our new styles of Live Life Nice apparel in conjunction with the kick-off of our elevated 100,000 “acts of nice” goal,” Crosby said. “Interest in both the Live Life Nice apparel line and our initial 1,000 ‘acts of nice’ promotion has been overwhelming, we are thrilled to take both initiatives to the next level alongside our partners at KicksUSA during this holiday month.”

Live Life Nice and KicksUSA are offering people a chance to win custom Live Life Nice AF1 High Tops who tag their “act of nice” in social posts between now and Jan. 8. Fans can share and submit photos or videos of their “act of nice” on Instagram by following @LiveLifeNice and @Kicksusa, and tagging #LiveLifeNice in posts. Each post will be entered for a chance to win custom Live Life Nice AF1 High Tops. The winner will be announced on the Live Life Nice Instagram account (@LiveLifeNice) on Jan. 8.

Starting Friday, Crosby will be featured in Whistle Sports’ “Random Acts Of Niceness,” a competition-based show highlighting “do-gooders.”

“Whistle’s content is all about positivity so teaming up with Live Life Nice was a natural fit,” says Joe Caporoso, vice president of social media at Whistle. “We are excited to continue inspiring people to do good with our series Random Acts of Niceness and support Live Life Nice’s cause-minded mission.”