Now Open: New Balance

Some brands never go out of style; they just keep getting better.

New Balance is now open at King of Prussia, A Simon Mall, bringing its iconic blend of performance, comfort and everyday style to a brand-new storefront. Whether you’re logging miles, running errands or just love a classic sneaker, this new location has something for every pace.

Founded in Boston in 1906, New Balance has built a global reputation for quality craftsmanship and innovation. The brand is known for its commitment to fit, performance technology and timeless design, with a product lineup that spans athletic footwear, lifestyle sneakers and apparel. Today, New Balance operates hundreds of stores worldwide while continuing to manufacture select styles in the US and UK.

The King of Prussia store features a wide range of running, training and lifestyle shoes alongside apparel and accessories designed for both performance and everyday wear. It’s a welcome addition to the lineup at King of Prussia Mall and a go-to stop for shoppers who value comfort without sacrificing style.

New Balance is open now and ready to help you find your next favorite pair. Find them on the upper level of the Plaza near Eataly