King of Prussia District Staff
Meet the Team
Eric Goldstein
Eric Goldstein is the founding President & CEO of King of Prussia District. Since 2011, he has helped champion strategic partnerships and initiatives that position King of Prussia as a vibrant, progressive community at the forefront of the suburban transformation movement. An expert in planning and placemaking, Eric is a highly successful fundraiser, having raised more than $16M, in addition to assessment fees, to support King of Prussia District programs and events since 2011. Eric’s leadership and vision have contributed substantially to the $4B+ in economic development in King of Prussia since 2010.
Eric was named to the Philadelphia Business Journal’s Most Admired CEOs list (2022), recognized as a Change Agent by the Philadelphia Business Journal (2016) and added to their Power 100 list (2017). Additionally, Eric was named Best Visionary by Philadelphia Magazine (2016). Eric holds a Bachelor of Science in Environmental Planning and Design from Rutgers University and a Master of Landscape Architecture degree from Kansas State University. Eric is proud to serve on the Advisory Board of the Urban Land Institute’s Philadelphia Chapter and as Co-Chair of the Awards for Excellence Committee.
Rachel Ammon
Rachel is the Director of Marketing and Communications for King of Prussia District. Since joining the team in 2017, Rachel has been an integral part in accelerating King of Prussia’s resurgence through effective marketing campaigns, events and publications designed to raise the profile of KOP as a vibrant place to live, work and play.
Rachel is passionate about driving growth and raising visibility for mission-based, non-profit and for-profit organizations. In her current role, Rachel directs a marketing team that is responsible for advertising campaigns, web and social media strategy and maintenance, printed and digital publications and collateral, events and press relations for the $2.4M business improvement district. Rachel leads the District’s corporate sponsorship and fundraising efforts, resulting in record revenue year-over-year in all organizational events.
Prior to joining King of Prussia District, Rachel served as the Communications Director for Main Line Art Center and Public Relations and Marketing Coordinator for The Renfrew Center.
Rachel was recognized on Philadelphia Business Journal’s 40 Under 40 list in 2020 and on MontcoToday’s Montco Millennial Superstar list in 2021. Rachel received her BA in Communications from Shippensburg University. She lives with her husband and two sons in Delaware County and enjoys running and learning to play tennis in her free time.
Christopher Basler
As Director of Capital Projects and Planning, Chris is responsible for implementing physical improvement projects and transportation initiatives while creating new placemaking programs in King of Prussia.
Employed in the community development field for over 30 years in municipalities of varying size (Murphysboro and Carbondale, IL; Cambridge, MA, and King of Prussia, PA), Chris coordinated several capital improvements and placemaking projects for local government, commercial property owners, and nonprofit organizations.
After growing up in the family feed store in Cobden, IL., Chris attended Cornell College in Mt. Vernon, IA where he received his BA along with graduate work in the School of Public Administration at Southern Illinois University in Carbondale and studio programs at the Boston Architectural Center.
Chris and his wife, Tracey, spend their spare time raising horses on a small farm.
Julie DeMasi
The King of Prussia District welcomed Julie in June 2013. As the Manager of Finance and Administration, Julie is responsible for all aspects of bookkeeping and overseeing administrative duties.
Julie has 25+ years of experience in finance and as an administrative assistant. She began her career working for her uncle’s architectural firm in Philadelphia. As the only clerical person in an office of 25 architects, Julie quickly learned how to manage an office. She stayed on for over 10 years, until she went out on maternity leave to start her family. Prior to joining King of Prussia District and in between raising three children, Julie worked odd jobs and as a full-time bookkeeping and administrative assistant for a civil engineering firm in Abington, PA.
Julie lives in Lansdale, PA and loves spending time with her three children, Vincent, Jesse and Rebecca.
Shauna Sanchez
Shauna joined the King of Prussia District in January 2014 as a Digital Marketing Associate and currently has the role of Content Marketing Manager. Shauna is responsible for strategy and maintenance for King of Prussia District’s websites, management and strategy of King of Prussia District’s social media handles, developing and implementing email strategy and creating all in-house graphic design projects and publications.
Prior to joining King of Prussia District, she has spent several years in fashion merchandising before working as a Marketing Coordinator for tech company, Savana, Inc.
Shauna is an avid environmental and animal advocate, and has been heavily involved in several local non-profit organizations. Currently, she volunteers her time as the President and Founder of 501(c)3 animal welfare organization Cheshire Cat Rescue & Sanctuary.
Shauna received her Bachelor’s Degree in Advertising with a specialization in Art Direction from Temple University.
Shauna lives in Mullica Hill, New Jersey. In her spare time, she enjoys hiking with her two dogs and petting every cat she sees.
Lauren Sliva
Lauren got her start planning events at Cabrini College working on the Campus Activities and Programming board, creating events for students and staff to enjoy. In 2013, she moved to South Korea to teach ESL to elementary students. Prior to joining King of Prussia District, Lauren worked for a small rental company in South Carolina as the Marketing and Operations Manager and the Lead Event Coordinator and Designer. There, she worked with many different people to bring fundraisers, weddings and events to life and assisted growing the business to a sought-after event vendor in the Upstate of South Carolina.
Lauren received a BA in Communications and a minor in Graphic Design from Cabrini College.
Lauren currently lives in Audubon, Pa and enjoys teaching Pure Barre, hiking and pampering her fur-ball of a dog.
Qi Guo
Qi serves as the Manager of Research & Data Analytics at the King of Prussia District. Prior to this role, she was deeply involved in various community assessment programs with Sojourner Consulting. Among her significant contributions were the Community Impact Analysis of the 76ers Arena for the City of Philadelphia and the Assessment of AAPI (Asian American and Pacific Islander) Communities in Montgomery County, PA.
Qi’s analytical expertise is extensive, covering a range of tools such as STATA, R, Python and ArcGIS. Her research has delved into the effects of public policies on urban environments, including studies on how lockdown policies impacted China’s agricultural wholesale market and urban air quality.
In addition to her analytical work, Qi has a strong commitment to community service. Last summer, she worked as a nutrition educator at Paul Robeson High School, part of The Agatston Urban Nutrition Initiative (AUNI). This program, funded by PA SNAP-Ed, provides job training and leadership development for high school students.
Qi obtained her BS in Economics in China and later earned a Master’s degree in Social Policy and Data Analysis from the University of Pennsylvania. She currently resides in Town Center, King of Prussia, where she enjoys hiking and bicycling. Qi is also an avid traveler; her favorite destination is Iquitos, Peru, where she has explored the Amazon Forest and documented her adventures on ArcGIS maps.